Avayarithal-72nd chapter of Thirukural-
(knowing the audience)
(Thiruvalluvar says the presentation has to be different with the audience that we address. He says address the learned peopled in a leaned way and while addressing ignorant people , just like simple lime wash.)
1.Avayarindhu aaraynthu cholluka , chollin,
Thogai arintha Thooymai yavar.
1.Those who know understand the purity of words,
Tell it after knowing well their audience.
2.Idai therinthu nangu unarnthu cholluga, chollin,
Nadai therintha nanmayavar.
2, Those great ones who know their audience well
After well knowing the time and place , tell words which are proper.
3.Avayariyaar chiollal mer kolbavar , chollin,
Vagayariyaar vallathoom yil.
3.Those who tell words without knowing their audience,
Do not know limitations of words and also do not have expertise in arts.
4.Oliyaar mun olliyar aathal veliyaar mun,
Vaan suthai vannam kolal.
4.Before learned people talk like a learned one ,
And before ignorant ones , look like a lime coating (people who do not know)
5,Nandrendra vaththullum nandre muthuvarul,
Munthu kilavaa cherivu.
5. It is a desirable not to talk first,
When you are addressing those who are more learned.
6.AAththin nilai thalarnthaththe viyan pulam,
Yethu unarvaar munnar yizhukku.
6.Making errors while addressing very learned people,
Is like moving away from dharma in conduct.
7.Katharinthaar kalvi vilangum kasadara,
Chol therithal vallaarakathu.
7.When addressing critics who are very learned,
Only the words of very learned people will meet recognition.
8.Unarvathudayaar mun chollal valarvathan,
Pathiyul neer chorithaththu.
8.Talking before those learned ones who understand themselves,
Is like pouring water in irrigation channel for further growth.
9.Pul avayul pochchanthum chollarkka, nal avayul,
Nangu chela cholluvaar.
9. Those who are able to talk well before learned audience ,
Should never speak before an ignorant audience , even by forgetting.
10.Anganathul ukka amizhnthu aththaal thamkanathaar ,
Allaar mun kotti kolal.
10. We should not address an audience who are not similar to us. ,
For it is like pouring nectar in an unclean courtyard.